Recently Facebook started enforcing its real names policy, in a particularly cack handed fashion. Facebook has for an awfully long time had an “authenticate name policy. It’s a slightly confused policy as it states:
“The name you use should be your authentic identity; as your friends call you in real life and as our acceptable identification forms would show.”
But the types of ID they accept are basically state ID of your current legal name which often is the name “your friends call you in real life”. Add to this a very healthy dose of American cultural assumptions to what is now a global service and well it was a recipe for drama. If Facebook paid a bit more attention they’d have seen that Google had already tried the real name thing and had had to back down, but nope Facebook missed that one. Alternatively Facebook did see what happened to Google and decided that they could cope with the loss of a percentage of users in return for the increase in data quality they could provide to their customers. Regardless of the reasons the unannounced and heavy-handed enforcement of the policy , was promptly abused by people reporting the names of people they didn’t like, and Facebook compounded the problem by blocking accounts first and asking later – only they didn’t even always bother to ask.
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