This isn’t about Ms.Penny’s latest tome, nor am I going to comment about someone who has protested Amazon having legal tax set ups selling their wares via the same company *. Rather I’ve found the whole Amazon review situation and the responses to it rather illuminating on some world views.
It all started when Old Holborn tweeted ‘Let the trolling commence’ with a link to the Amazon review for “Unspeakable things”. This was interpreted in some quarters as Old Holborn instructing his followers to go and troll the reviews, and who knows maybe some people do do what OH tells them – could just as well be an observation as to what would happen. Either way it seems that within a day there were 20 “nasty” reviews ” full of vile sexist and scatological language”. Having read all of the reviews I can but assume that some of these reviews have been removed. Any which way Ms Penny wrote about this terrible state of affairs and asked her followers to write nice reviews and down vote the bad reviews. This call to positively astro-turf the amazon reviews in response to the “call to trolling” was shared over social media, and this is where it gets interesting.
We have two unevenly matched protagonists:
In the red corner Ms Penny with her many followers, access to the legacy media and a publishing house
In the other corner Old Holborn with his “many” followers a blog and a twitter account and of course an army of sexists
So obviously a fair fight. Let’s head over to the Amazon reviews to rejoin the action.
We rejoin the action with the 5 star reviews leading over the 1 star reviews by 99 to 76 (accurate at time of going to press).
Looking at the down/up voting of reviews this when carried out as part of a campaign is quite a good way of hiding and stifling opinions. In the team Penny reviews several of them mention that there is an “organised campaign” to provide bad reviews, but a review which pointed out that Ms. Penny had called for a similar campaign seems to have finished and was chastised for not being a review of the book – unlike the “reviews” saying “ignore the 1 star reviews they’re trolls”.
Personally if I was looking at a review of a product I’d be very interested to know that there was an organised campaign of reviewing on both sides of the fence.
The next obvious nonsense amongst these reviews are all the accusations that the negative reviews haven’t read the book. However of the 99 positive reviews 76 of them are for the as yet unreleased (on Amazon) paper back version (compared to 65 of 76), plus several actually state they haven’t read the book but are just rating as a response to the negative votes or in expectation of how good it will be. So again team Penny would seem to be indulging in the very practice they accuse others of, I’ve found very few verified purchase reviews on the team Penny side. I’ve found none on negative side though they aren’t complaining that such reviews don’t exist.
The last complaint team Penny frequently make is the number of negative reviews made by people who haven’t reviewed things before well negative reviews 39 of 76 have reviewed things before compared to team Penny on 43 out of 99 so again pretty much level pegging on that.
All of which is only so interesting from a how these things work point of view, and provides yet another needless demonstration that people are great fans of applying different standards and rule to their own side compared to others. Not exactly news that.
Some of the 1 star reviews are very poor but in the tradition of amazon reviews there are also some real gems.
Enough with the numbers though having spent the effort in actually reading the comments made to all of the reviews (yeah I do really need to get a life, but it was a very dull conference call), the recurring themes from team Penny were:
1) If you don’t like it why did you review it?
2) If you don’t agree with it why did you read it?
3) If the review is bad it must be a troll/misogynist back lash
Now as they’ve been told that there’s an organised campaign of sexist trolling by people who hate Ms Penny for being young female and left wing, it’s understandable that they’re looking for that. However even the quite erudite reviews that to me seem to be addressing the book directly and seemingly from an informed point of view get the same accusations – I guess just a defensive response.
The first two points though really puzzle me, why wouldn’t you provide a negative review to something you genuinely found to be not good? IF only positive reviews were allowed then we may as well not bother with reviews but just have the publisher provide a marketing blurb and leave it at that. The second recurring point of “if you don’t agree with it why read it” I find though both the most informative and worrying. Team Penny by their own words seem to dwell in a cosy political echo chamber with no desire to see a different point of view, and worse they can’t comprehend that other people might want to expose themselves to other points of view.
The down voting and telling people who disagree with the book to not read it and to keep quite – from my point of view presents a clear demonstration of how people from Ms Penny’s area of the political world approach thinks. They don’t want to convert people to their ideas, or discuss the subject matter – rather if you don’t agree with them then you’re a lost cause, less then them and should shut up and if necessary be forced into silence.
As we’ve seen many times before with the no-platform approach and other campaigns it would seem that young millennial left-wingers (at least) are no fans of free speech. Nor oddly have they managed to learn one of the oldest rules of the internet ignore trolls and they go away, shouting about them only encourages them – then again perhaps Ms Penny is well aware that there’s no such thing as bad publicity and a good old fashioned bust up makes for great publicity. I would suspect that her target audience probably aren’t going to be affected too much by the Amazon reviews.
As I observed before not really anything new here, but nice to have these things demonstrated so clearly from time to time. Besides which it amused me no end. If I can find the time and a suitable right wing male book I might compare how they fared by comparison.
* Well apart from that comment of course.