I know there are more important things going on, but I’ve already done most of the digging on this because it’s the sort of thing I enjoy and I’ve been accused of taking a deliberately contrary position just for the sake of it. the reason for this accusation was because I suggested that the whole Over weight haters incident could have been a hoax for publicity purposes. I wasn’t alone in thinking this and Rosa Mundi has a very good article on some of the reasons why it seems likely it’s a scam. Much of what I’m going to say I already said in comments on that article but, as I like that sort of thing, I want to go into it in a bit more detail.
The comment that got me into trouble was along these lines:
A few nasty cards – £5
Giving away clothes – £500 (less as that’s presumably retail cost)
A few nice cards – £25
People to hand out both – £200
A domain name and website – £20 (probably more as companies always pay more than they need to)
Loads of media coverage and positive publicity – priceless?
Yeah cynical, but read Rosa Mundi’s article. I’ll now present my own arguments which in the first case are mainly just a repetition of that. For all the noise about “passengers” being given those “cards” I can only find a single picture of a single card and it seems only two people have actually reported getting them. If this was some sort of haters campaign then if other people had received such cards you’d have expected at least a few more to have surfaced. So what it looks like is that we have one of two choices here:
1) It was some lone idiot being nasty and a retail firm with a really on the ball PR team
2) A cynical PR team of a retail firm staging the whole event to get a load of good publicity on the cheap.
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